SVF recently launched Hoichoi their brand new App which is currently the largest digital content platform exclusively for Bengali Entertainment on 20th September, at J.W Marriott Hotel, Kolkata.
The launch party was a grand event where Vishnu Mohta, Co-Founder – Hoichoi and Executive director, SVF, Shrikant Mohta, Co-Founder – SVF & Hoichoi, with Mahendra Soni, Co-Founder SVF and Hoichoi, spoke about the app in details, and how they plan to make Hoichoi a game changer for entertainment in the Bengali language.
The occasion was graced by popular actors from Tollywood, including Prosenjit Chatterjee, Jisshu Sengupta, Swastika Mukherjee, Raima Sen, Nusrat Jahan, Parambrata Chaterjee, Paoli Dam, Payel Sarkar and many more. Directors, producers, creators from across the industry were present at the grand launch of Hoichoi.
About The App –
Hoichoi is perhaps, the largest Bengali content library with Original Web Series, over 500 movies and more than 1000 songs.
The app is completely free of Ads, which means, entertainment is seamless.
Hoichoi is a multi Device compatible app available on the iOS App Store and Google Play Store. It can be viewed on any device and is compatible with Chromecast. It will be soon available on Apple TV, Amazon Firestick and Roku as well.
The crew at Hoichoi has already added Englsih subtitles to more than half of its content and are working round the clock to subtitle more content.
ViewLift, a global content distribution and monetization platform is SVF’s technology partner for Hoichoi.
Tariff and Subscription –
I loved the way Mr. Vishnu Mohta introduced the subscription plans at the launch event, where he said that the subscription charge for three months of Hoichoi is less than the price of single movie ticket at a multiplex!
The pricing in my opinion is very reasonable and the annual plan will cost just about 1 rupee a day!
3 months – INR 149
6 months – INR 249
12 months – INR 399
I am someone who always appreciates creative and original content. In my honest opinion, recently I had been feeling that the Tollywood industry was under performing in comparison to what it is actually capable of, because we were seeing less of original movies and concepts and more of remakes and adaptations. So when I got to know that Hoichoi is going to be an app with original web series I was excited for so many reasons.
Firstly, the app will make Bengali Entertainment very accessible. Now the long wait for the DVD release of your favorite Bengali movie will be shortened thanks to the app.
This will also cripple piracy in many ways because the app is low on price but high on accessibility. This will ensure overall prosperity of the entire fraternity of Tollywood. Piracy is major problem and has been known to have disastrous effects on not just Bollywood, but regional cinema as well.
Secondly, an app like this is a golden opportunity for so many young and talented creators and budding filmmakers who now have this entity they can approach to pitch their work and get access to the platform they need to showcase their talent.
Thirdly, this app is a blessing for not just people in Calcutta or Bengal, but also for Bengalis across the country and around the world, who can now access not only original web series and current releases, but also timeless classics from the likes of legendary Bengali icons such as Satyajit Ray, Uttam Kumar and Rituporno Ghosh.
There are so many reasons why an App like Hoichoi was much needed and SVF’s initiative to make entertainment more creative, original and most importantly accessible, is commendable!
Hoichoi Originals –
The Hoichoi originals are versatile, with genres ranging from horror, comedy, drama, thrillers and much more. Here is a sneak peak into the upcoming original shows of Hoichoi –
Hello is a thriller starring Raima Sen, Joy Sengupta and Priyanka Sarkar revolving around a married couple, an extra marital affair and cryptic MMS videos which only make matters worse.
Cartoon is a horror show starring Payel Sarkar and Mainak Banerjee who is a cartoonist. Things become murky when Mainak’s character Aritra moves into a new apartment and begins experiencing paranormal phenomenon, only to realise that it is the cartoons that he has drawn that are bothering the spirit residing in the flat.
Dupur Thakurpo is an adult comedy starring Swastika Mukherjee, where she is the center of attraction for six young tenants in her home which is let out to them by her very oblivious husband. Things go haywire when Swastika’s character, Uma Boudi’s promiscuity starts to take shape.
Byomkesh – The classic short stories by Sardindu Bandhopadhay are brought to life on the Hoichoi app with six stories divided into three episodes. The adaptation of Byomkesh stars Anirban Bhattacharya in the title role of Detective Byomkesh Bakshi, with Subrat Dutta as Ajit and Riddhima Ghosh as Byomkesh’s wife Satyabati.
Other Shows that will be soon streaming on the Hoichoi app are Holy Faak, LIFT, Bouma Detective and more.
Shoutout to the team and crew at Hoichoi who made me feel at home!
These are the people who have worked hard, non stop to bring @hoichoi.tv – the new Bengali Language digital content streaming app – to your smart phone. The app is available across iOS and Android . Download now! #hoichoi #teamhoichoi #newapp #tollywood #bengali #svf #calcutta #kolkata #bengalicinema
The app is promising and I am looking forward to some amazing Bengali entertainment with Hoichoi!
App Download Links –
Hoichoi Follow Links –
I was invited to attend the launch event by Hoichoi